|Feel Yourself Campaign Branding|
|Logo, identity, branding|
|Feel Yourself Campaign (Maddie Wallace)|
The logo that was delivered at the end of the time with the client featured classic calming colours that are widely associated with cancer charities, allowing the viewer to make the assumption that FYC is "one of the gang" when it comes to the more well known cancer awareness charities. Meaning that when the campaign becomes more well known, it won't need a major rebrand to feel to the viewer that it deserves to be rubbing shoulders with cancer awareness behemoths like Cancer Research UK and the like.
The strong typeface paired with the large capitals gave the logo some much needed punch. When dealing with something as important as cancer awareness, you need all the punch you can get. These factors guarantee all eyes being placed exactly where they need to be.